Business Communication Analysis Sample for Students Myassignment

Question: Identify your Own Strengths and Limitations as Communicators. Answer: The following essay reflects the observation of a live event of communication between a sales personnel and a customer in tourism agency. Since the communication level is captivated within a professional regime, source and recipient of the message has been kept on a business level. The event needs to be examined and analysed through different communication theories and models. The essay identifies the seven Cs of Communication. These are clarity, credibility, content, context, continuity, capability and channels. A successful and effective communication comprises all of the seven Cs. The live communication has been analysed through the comprehension of Shannon and Weavers theory and I.A. Richards theory of communication (McQuail and Windahl 2015). The setting of the live event is a tourism agency where I had been to for booking my tour to Asia. The customers were handled by the sales executives who were perhaps deployed by the agency in order to convince the customers for subscribing the best deals. In due course of service receipt, I came across a conversation between a fresh customer of the agency and its sales executive. With the progress of the conversation, I became aware of the fact that the customer was dissatisfied with the package she was offered by the company. What I studied on the face of the executive was that his eyes were expressive and were trying to identify the intelligibility of the customer. Since communication is not always referred to as conversation, it is more about the understanding and transmitting the message that is intended to be provided to the receiver. The executive depicted all the facilitative points of the travel- package to the customers and then it started convincing her with different case structures. At times, the customer did not even pay heed to executives words, which he understood and immediately tried to draw her attention. After a few while, she started showing her interest towards the clauses of the offered package. The ongoing monologue turned into a proper conversation and the sales executive was joined by a customer care executive who started asking the customer about her travel habits. She placed her choices in front of them and a perfect offer was established in front of her. Thus, her doubt was cleared and she was able to understand what the offer was. The executives succeeded in convincing the customer to choose the best offer form the agency. Sales of a product or service need proper communication between the company and the customers. The above mentioned communication sample is going to be analysed by implementing the communication model of Shannon and Weaver as well as that of I.A Richards. Shannon and Weaver developed the Mathematical Theory of Communication and they designed the theory on various components. These components are sender, encoder, channel, decoder, receiver and noise. The following model succinctly elucidates the proposed model of communication: Fig: Shannon and Weavers Communication Model Source: Created by the Author The previously discussed event has been analysed through the tools of mathematic communication. In the case event, the source of information has been the sales executive who generates the message or the information that is intended to be transmitted to the receiver (Trenholm 2016). The receiver aka the customer has been well acknowledged with the information she was supposed to be given. The process of message transmission has been skilfully handled by the sales and customer executive as they managed to perform every possible component of communication. Mind reading, I noticed, has been succinctly performed by the sales executive while he was exchanging words with the customer. Using the tools of communication, he has acquainted the customer with required messages. On the other hand, the receiver of the massage- the customer has also acted as the source of the message as she raised some queries pertaining to the offers of the travelling package. Since the event was an conversation, t he shift of the source to receiver and vice versa has been noticed (Siegman and Feldstein 2014). The following diagram reflects the actual mode of communication through Shannon and Weavers mathematical model: Fig: Presentation of the Case Communication Based on Shannon and Weavers Model Source: Created by the Author The implication of I. A. Richards theory of poetic communication can further analyse the mode of communication between the executive and the customer. I.A Richard does not support the vocal dialogue between the source and the receiver. He rather validates the importance of implied dialogue between two of the participants in the act of communication. Though the theory of I. A. Richards is associated with the field of literature, some of the scholars have emphasized the value of such model. I. A. Richardss theory is more a written explanation of communication than a designed model. In the case communication, if the executive is considered as the author (who creates message and information) and the customer is considered as the reader or the audience, the entire event can be well analysed. Richards has focuses on the emotions of communication and the emotional implementation lies in the act of convincement. Assistance of the customer executive is the procurement of supportive power to t he literature that Richards suggests (Richards 2014). It can thus be concluded that communication between two or more subjects play a vital role in determining the value of intelligibility of the message. Reference: McQuail, D. and Windahl, S., 2015.Communication models for the study of mass communications. Routledge. Richards, I.A., 2014.Practical criticism(Vol. 4). Routledge. Siegman, A.W. and Feldstein, S., 2014.Nonverbal behavior and communication. Psychology Press. Trenholm, S., 2016.Thinking through communication. Routledge. Weiser, P. and Frank, A.U., 2013, September. Cognitive transactionsa communication model. InInternational Conference on Spatial Information Theory(pp. 129-148). Springer International Publishing.